IAB Annual Leadership Meeting

The IAB Annual Leadership Meeting is the central thought leadership venue for senior level voices across the marketing and advertising ecosystem. Each year, over a thousand digital decision makers gather at the always-sold-out event to advance the interests of the digital marketing industry through powerful debate, discussion, exclusive peer-to-peer networking and high-level insights.

Speakers

Sponsors

Industry Insight

Schedule

  • 29 January
  • 30 January
  • 31 January

Venkat Achanta

Senior Vice President, Chief Data and Analytics Officer
Neustar
Venkat Achanta is Senior Vice President, Chief Data and Analytics Officer at Neustar, Inc. Venkat is responsible for expanding Neustar’s authoritative identity and attribution platform to find innovative ways to create connected customer experiences across people, places and things.

Prior to Neustar, Venkat was Chief Data Officer and Head of the Data and Analytics group at Walmart, where he was responsible for all data and analytics delivery platforms across the company.
Venkat has more than 20 years of experience in data science, analytics and enterprise information management. While at Walmart, Venkat spearheaded the data fabric, advanced analytics platforms and decision services groups globally.

Prior to Walmart, Venkat was Global Head of Analytics and Big Data at AIG. Venkat has held senior leadership positions with various companies that are noted in the industry for their data and analytics capabilities, including Capital One, where he was Vice President, Enterprise Data Services and Experian, where he was Vice President, Global Product Development and Delivery.

Venkat holds a Bachelor’s degree in Computer Science and Engineering from Andhra University in India and a Masters of Business Administration (MBA) from UCLA.

31 January

Emily Bell

Founding Director
Tow Center for Digital Journalism, Columbia's Graduate School of Journalism
Emily Bell is founding director of the Tow Center for Digital Journalism at Columbia’s Graduate School of Journalism and a leading thinker, commentator and strategist on digital journalism. Established in 2010, the Tow Center has rapidly built an international reputation for research into the intersection of technology and journalism. The majority of Bell’s career was spent at Guardian News and Media in London working as an award winning writer and editor both in print and online. As editor-in-chief across Guardian websites and director of digital content for Guardian News and Media, Bell led the web team in pioneering live blogging, multimedia formats, data and social media, making the Guardian a recognized pioneer in the field.

She is co-author of Post Industrial Journalism: Adapting to the Present (2012) with CW Anderson and Clay Shirky. Emily is a trustee on the board of the Scott Trust, the owners of The Guardian, a member of Columbia Journalism Review’s board of overseers, an adviser to Tamedia Group in Switzerland, has served as chair of the World Economic Forum’s Global Advisory Council on social media, and has served as a member of Poynter’s National Advisory Board. She delivered the Reuters Memorial Lecture in 2014, the Hugh Cudlipp Lecture in 2015, and was the 2016 Humanitas Visiting Professor in Media at the University of Cambridge.

She lives in New York City with her husband and children.

29 January

Dennis Buchheim

Senior Vice President, Data & Ad Effectiveness and General Manager, Data Center of Excellence
IAB
Dennis Buchheim is Senior Vice President for Data and Ad Effectiveness, General Manager of the IAB Data Center of Excellence, and head of the IAB San Francisco office. In addition to running the day-to-day activities of the Data Center of Excellence, he is responsible for developing business cases and executing plans that promote effective advertising—work that increasingly revolves around the responsible use of data to enhance digital experiences for consumers, while also optimizing results for publishers and marketers. In addition, he is overseeing IAB efforts to establish and educate the industry on 3MS (Making Measurement Make Sense) and new measurement requirements.

Dennis has worked in digital advertising since 2002, most recently at Yahoo, where he served as VP of Product Management for programmatic and premium advertising, targeting, measurement and insights, and trust and safety. Dennis joined Yahoo from Microsoft, where he initially focused on distribution of advertising and web search products to new partners and Microsoft properties, was later promoted to be GM of Display Monetization, then took on product management of Microsoft’s ad exchange and ad network, and finally led program management for display advertising overall. Dennis’ first role in advertising was as GM of Inktomi’s paid inclusion business, which he helped to expand after the company was acquired by Yahoo (his first stint with Yahoo), before moving on to lead product marketing for Yahoo/Overture partners.

Before entering the ad space, Dennis designed and developed consumer and enterprise software products at industry stalwarts Apple and Oracle, led engineering for startup Actioneer, and co-founded and led product management and marketing at iHarvest, which was acquired by Interwoven for its award-winning tools for capturing, annotating, and sharing web content.

31 January

Becky Burr

Deputy General Counsel and Chief Privacy Officer
Neustar
J. Beckwith (“Becky”) Burr is Neustar’s Deputy General Counsel and Chief Privacy Officer. In that capacity, she is responsible for implementing the company’s “privacy by design” program, and ensuring that the company maintains state-of-the-art privacy and data security to protect customer and consumer information. As an expert on Internet governance issues, Ms. Burr also provides policy and legal advice related to the company’s provision of Internet domain name registry services.

Becky joined Neustar in 2012 from the Washington, DC office of Wilmer Cutler Pickering Hale and Dorr, where she was a partner in the Communications, Privacy and Internet Law Practice Group and the Financial Institutions Practice Group. Her practice was both regulatory and transactional, focused on e-commerce, information technology, intellectual property licensing, and international regulation of communications and information technology. She was recognized as a Nationwide Leader in the Privacy and Data Security field in the 2007- 2012 editions of Chambers USA: America’s Leading Lawyers in Business (Global 2011-2012) and selected by her peers for inclusion in the 2007- 2012 editions of The Best Lawyers in America, in the area of information technology law.

Prior to joining WilmerHale, Becky served as the Associate Administrator and Director of International Affairs and the National Telecommunications and Information Administration (NTIA), where she was responsible for the privacy and Internet governance work streams described in the Clinton Administration’s Framework for Global Electronic Commerce. She also served as an Attorney Advisor at the Federal Trade Commission from 1995 – 1997, where she participated in developing the FTC’s approach to competition, consumer protection, and privacy/data protection in the digital marketplace.

Becky’s history with ICANN dates back to 1997 when she headed NTIA’s Office of International Affairs and participated in the USG team that produced the so-called “Green Paper” and “White Paper” on privatization of the domain name system. As head of NTIA’s Office of International Affairs, Becky was responsible for recognizing ICANN on behalf of the US Government in 1998, and for negotiating the original Registry Agreement and Registrar Accreditation Agreement. She served as the US representative to the GAC in ICANN’s early years and, after leaving the USG in late 2000, represented Registries, Registry Operators, and Registrars in their dealings with ICANN as a lawyer in private practice. In that capacity, Becky represented individual sponsored and new gTLD applicants, as well as the Registrar Stakeholder Group in negotiating the 2013 Registrar Accreditation Agreement. Since 2006 Becky served on the ccNSO Council, first as a NomCom appointee, and more recently as the representative of .US.

Becky received a BA from Yale (1977), and a JD from Georgetown University Law Center (1987).

31 January

Emilio Garcia-Ruiz

Managing Editor
The Washington Post
As the Managing Editor in charge of Digital at The Washington Post, Emilio Garcia-Ruiz oversees the newsroom’s development, implementation and execution of digital strategy.

Over the past year, The Post’s digital audience has grown more than 50%, hitting an all-time high of nearly 100 million unique visitors in October 2016.

Before becoming Managing Editor, Garcia-Ruiz was the Editor for Strategic Projects, helping to lead the creation of more than a dozen new digital products and laying the foundation for our future growth. Among them were dynamic experiences in live content and social interaction.

Garcia-Ruiz has also served as the Post’s Local, Sunday and Sports editors. In 2000, he edited the Pulitzer Prize-winning investigation by the St. Paul Pioneer Press that uncovered academic fraud in the University of Minnesota men’s basketball program.

29 January

Richard Gingras

Vice President of News
Google
Richard Gingras is Vice President of News at Google. In that role he guides Google’s strategies relating to the media ecosystem and oversees many of Google’s news and media related products. Richard was a key instigator of the recently-announced Accelerated Mobile Pages (AMP) project, an effort to make Web content instantaneous and in doing so, preserve the vitality, utility, and openness of the Worldwide Web. He was also co-founder of the Trust Project, a global effort within the journalism community to insure that high quality journalism is recognized for the credibility it deserves.

Richard has been involved in digital media since 1980 or as he once put it “since the days of steam powered modems”. He helped found Salon.com where he once worked with Pulitzer Prize winner Glenn Greenwald and has worked at Apple, the @Home Network, the Excite portal among other digital ventures. He also serves on the boards of the First Amendment Coalition, the International Center for Journalists, and the Shorenstein Center on the Press, Politics and Public Policy at Harvard.

30 January

Alanna Gombert

SVP, Technology & Ad Operations, IAB, and General Manager
IAB Tech Lab
Alanna Gombert is SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab.

Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.

Prior she was Head of Digital Sales and Strategy at Conde Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.

Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.

30 January

Christopher Guenther

Senior Vice President, Global Head of Programmatic
NewsCorp
Chris Guenther is Senior Vice President and Global Head of Programmatic for News Corp, focused on driving programmatic and ad tech collaboration across the media and information company's global properties. Formerly, he was Vice President of Business Operations for Hearst Magazines International, working on sales operations and programmatic advertising across the digital businesses outside the United States. Mr. Guenther previously served as VP, Digital Operations & Monetization at Conde Nast. Prior to that, he was head of Business Development for the Wall Street Journal Digital Network, and worked in the Corporate Strategy and Franchise Development groups of Dow Jones. He was also an associate at the Jordan Edmiston Group, a boutique investment bank focused on media. He has a master’s degree in business from Columbia University and a bachelor’s degree from Colgate University.

30 January

Andrew Heyward

Former President
CBS News
Andrew Heyward is a nationally known news executive, award-winning producer, and expert on the changing media landscape. For almost a decade, he has helped media companies develop innovative online ventures and profitable digital strategies; create new content and services; and transform their businesses to drive growth and revenue in an age of rapid evolution.

Currently, Heyward is a visiting researcher at the MIT Media Lab’s Laboratory for Social Machines, which focuses on deploying digital technology to empower human networks.. He is part of the team behind the Electome, a project that used artificial intelligence and semantic data analysis of social media to track the role of issues in the presidential campaign.

Heyward was President, CBS News, from January 1996-November 2005. Before that, Heyward was executive producer of The CBS Evening News. Heyward was also responsible for developing and launching 48 Hours, the primetime CBS News hour that premiered in January 1988. He began his career working in local news at WNEW-TV and WCBS-TV in New York.

Heyward has won 12 national Emmy Awards.

29 January

Imran Khan

Chief Strategy Officer
Snap Inc.
Imran Khan serves as Snap Inc.’s Chief Strategy Officer, and joined the company in January of 2015 after a long career on Wall Street at Credit Suisse and JP Morgan.

31 January

Brian O’Kelley

Chief Executive Officer and Co-Founder
AppNexus
As Co-founder, Chief Executive Officer and Chairman of the Board of Directors, Brian leads AppNexus’ strategic initiatives culture. He has more than a decade of leadership experience in the online advertising sector, including his tenure as CTO of Right Media (later sold to Yahoo! in 2007), where he led the creation and commercialization of multiple real-time bidding technologies, including the invention of the world’s first online advertising exchange – the engine that powers and optimizes the real-time purchase and placement of digital advertising.

Brian is an inventor of patents that enable AppNexus’ technology to power innovative trading solutions and marketplaces for Internet advertising. Brian has been an active investor in and early-stage advisor to such startups as Invite Media (acquired by Google in 2010), MediaMath, Dstillery and Solve Media. Brian is also a regular contributor to Forbes on technology-related topics, and among other honors, he has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012.

Brian holds a B.S.E. in Computer Science from Princeton University, where he is an active alumnus. He lives in New York City with his wife and daughter.

31 January

Shailesh Prakash

Chief Product and Technology Officer
The Washington Post
Shailesh Prakash is the Chief Product and Technology Officer of The Washington Post. He is responsible for all aspects of Product Development and Technology, including web, mobile, video, print and advertising. Under his leadership, and in close partnership with the newsroom, The Post has seen tremendous digital growth. The Post’s digital audience hit an all-time high in November 2016, reaching 107 million unique visitors in the U.S. alone. The Post also had the largest mobile audience of any individual news/information site in the US in October 2016.

AdWeek named The Washington Post the “Hottest Digital Publication” in 2016. In 2015, Fast Company magazine named The Washington Post “The World’s Most Innovative Media Company” and Digiday recognized The Post as “Most Innovative Publisher.”

Prakash has also spearheaded the development of Arc Publishing, The Post’s rapidly growing software-as-as-service business. This state-of-the-art digital platform and suite of tools is engineered to meet the needs of modern publishers and currently serves more than a dozen clients in the U.S. and around the world.

Shailesh has an extensive track record in senior positions spanning multiple industries. He began his career as a software engineer in Silicon Valley moving to positions of increasing responsibility at Sun Microsystems and Netscape and Microsoft where he was a key member of the Bing search engine.

Before coming to The Washington Post in August 2011, he was the Vice President in charge of Technology for Sears Holdings, where he oversaw end-to-end technology functions for sears.com, kmart.com, craftsman.com and kenmore.com, which collectively generate more than $3 billion in annual e-Commerce revenue.

An engineer at heart and by training, Shailesh holds a BS in Computer Science from IIT, Mumbai, a MS in Computer Science from Clemson University, and an MBA from Georgia State University.

29 January

Marc S. Pritchard

Chief Brand Officer
P&G
2014: Chief Brand Officer
2009: Global Brand Building Officer
2008: Global Marketing Officer
2007: President, Strategy, Productivity & Growth
2006: President, Global Strategy
2004: President, Global Cosmetics and Hair Colorants
2004: President, Global Cosmetics, Global Deodorants, Old Spice and Global Retail Hair Colorants
2003: President, Global Cosmetics & Personal Care
2002: Vice President, Global Cosmetics & Personal Care
2000: Vice President, Cosmetics, Global Design and North America/Latin America Profit
1999: Vice President, Cosmetics, North America and Latin America
1996: Vice President and General Manager, Cosmetic & Fragrance Products, USA
1996: General Manager, Special Assignment (Corporate Information Technology Strategy)
1994: General Manager, Skin Care Products
1993: Marketing Director, Oral Care Products
1992: Associate Advertising Manager, Oral Care Products
1990: Associate Advertising Manager, Hair Care Products
1989: Brand Manager, Secret Anti-Perspirant & Deodorant
1988: Assistant Brand Manager, Sure Anti-Perspirant & Deodorant
1988: Associate Director, Comptroller’s Division (Business Strategies)
1986: Corporate Financial Analyst, Comptroller’s Division
1985: Senior Financial Analyst, Tissue Products, Paper Division
1984: Profit Forecaster, Paper Division
1982: Manager, Mehoopany Plant Accounting
1982: Cost Analyst, Paper Division

29 January

Amanda Richman

President
Starcom USA
As president of Starcom USA, Amanda Richman oversees the agency’s approach to activation and investment spanning its four offices for clients including Airbnb, Allstate, Bank of America, Best Buy, Kellogg’s, Kraft Heinz and Samsung, among others. She is charged with leading Starcom in mastering cross-screen connections across all audiences and execution of consumer-driven contact plans. Amanda is also a leading member in Publicis Media Exchange.

Previously, Amanda served as the President of Digital for Mediavest, where she oversaw the capability, team and investment for clients. She also served as Starcom Mediavest Group’s digital lead for Emerging Markets. Prior, Amanda was EVP, Managing Director of Digital for the agency, and previously SVP, Director of Strategy and Innovation on Procter & Gamble.

Amanda’s reputation has garnered numerous accolades, including Advertising Age “Media Maven” (2012), imedia “25 Innovators” (2010), MediaPost “Top 25 Innovators” (2010), Mediaweek “Media All-Star” (2009), OMMA “All Star” (2009), and Advertising Age “40 Under 40” (2006) recognition.

30 January

Dan Rose

Vice President of Partnerships
Facebook
Dan Rose is the Vice President of Partnerships at Facebook. Dan is globally responsible for Facebook’s mobile partnerships, platform developer relations, business development, M&A and community operations. Dan joined Facebook in 2006 after seven years at Amazon.com where he held various positions in business development and general management, including his last role where he helped incubate and develop the Amazon Kindle.

Dan earned a bachelor’s degree at Harvard University and attended the University of Michigan Business School for one year before joining Amazon. Dan currently sits on the board of REDF.

30 January

Randall Rothenberg

President and CEO
IAB
Randall Rothenberg is the president and CEO of Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 600 leading media, marketing and technology companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, and scores of other ad-supported digital companies, which are responsible for selling more than 86% of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, the IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 45 affiliate associations around the world.
Mr. Rothenberg led IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning business journal strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton University and currently lives in New York City.

30 January

31 January

Scott Spencer

Director, Product Management, Sustainable Advertising
Google, Inc.
Scott Spencer is the Director of Product Management for Sustainable Advertising. With over fifteen years of experience in developing online solutions for buyers and sellers, Scott heads up Google’s efforts to improve online advertising. This includes Google’s efforts to make all ad calls secure, to remove the reliance on Flash creatives and to determined Google’s response to ad blocking.

Prior to this role, Scott worked on many of Google’s advertising platforms include DFP and the DoubleClick Ad Exchange. Additionally, Scott often represents Google in industry forums and committees.

Before joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to fortune 500 companies on Product Development Process and Customer Satisfaction leverage. Scott holds a BS in Economics from MIT.

30 January

Jon Steinberg

Chief Executive Officer
Cheddar
Jon Steinberg is the founder and CEO of Cheddar, a new video media company sitting at the intersection of business news and culture. He was named to Ad Age’s 2015 40 under 40. He sits on the board of Bustle and is an advisor to TheSkimm and Taboola.

He was most recently the Chief Executive Officer of DailyMail.com North America.
Steinberg grew U.S. revenue 45% while at Daily Mail and doubled direct advertising revenue. He played a leading role in building the company’s digital media assets in the US, including Daily Mail’s acquisition of Elite Daily and the launch of TrufflePig, a JV with Snapchat and WPP.

He joined DailyMail.com from BuzzFeed where he was President & Chief Operating Officer, responsible for business management, company operations, finance, and social advertising operations. Under his leadership, BuzzFeed became a global and profitable social advertising business working with over half of the top 100 brands. He grew the company from 15 employees to over 500. In 2012, Steinberg was named one of AdAge’s Media Mavens.

Steinberg was previously Strategic Partner Development Manager on Google’s SMB (small medium business) partnerships team. As a high schooler, he was an intern in Walt Disney Imagineering’s research and development group.

Steinberg is a graduate of Princeton University’s Woodrow Wilson School of Public and International Affairs and holds an M.B.A. from Columbia University. He sits on the board of Temple Israel. He lives with his wife, two little kids, and cat on New York’s Upper East Side.

30 January

Russell Wager

Vice President of Marketing
Mazda
As vice president of marketing for Mazda North American Operations, Russell Wager is responsible for all marketing communications for the company’s U.S. Operations. He brings to Mazda a wealth of experience from more than 20 years in the automotive industry, focused on marketing communications.

Wager oversees all aspects of U.S. marketing communications including: print and electronic advertising, social media, MazdaUSA.com functions, public relations, brand experience, auto shows, sales training and aspects of retail operations, as well as manages the relationship with the company’s integrated marketing communications agency, The Garage Team Mazda.

Wager joins Mazda from the Asia Pacific region where he spent the last few years at TBWA/Hakuhodo International in Tokyo, and most recently managing a large automotive account at DDB Advertising, as senior vice president and managing director in the agency’s Beijing office.

He has led major automotive accounts at a number of the top advertising and marketing agencies in the world, including TBWA\Chiat\Day, David&Goliath, and prior to that, Doner Advertising, directing the same Mazda account that he now leads.

Wager earned his Marketing degree from University of Texas at Austin. He lives in Irvine, Calif. with his wife and dog, an Australian Blue Heeler named Ranger.

31 January

Marni M. Walden

Executive Vice President and President of Product Innovation & New Businesses
Verizon
Marni Walden is executive vice president and president of Product Innovation and New Businesses. She is responsible for developing and growing Verizon’s emerging businesses, like the Internet of Things and digital media, and telematics. In addition, she is responsible for overseeing the company’s Strategy Development and Planning group.

Before being named to her current position in February 2015, she was executive vice president and president – product and new business innovation, in charge of a company wide organization focused on leveraging all of Verizon’s assets to quickly develop innovative products across the company’s wireless, wireline, IP and cloud networks and platforms.

Previously, Walden was executive vice president and chief operating officer for Verizon Wireless, the largest wireless company in the United States, with responsibility for the company’s nationwide operations and delivery of industry-leading performance for consumer and business customers.

Earlier, she was Verizon Wireless’ vice president and chief marketing officer, responsible for all marketing initiatives and the management and development of mobile products and services. This included brand management, media buying, agency management and website integration across the entire company.

Walden also has served as president of Verizon Wireless’ Midwest area, responsible for operations spanning 15 states. In addition she has served as president of the company’s Southern California region, president of the Desert Mountain region, and as branch director for AirTouch Cellular in Colorado and Wyoming. She received a Bachelor of Arts degree from California State University at Chico State.

30 January

Doug Weaver

Founder and CEO
Upstream Group, Inc.
Over the past 18 years, Doug Weaver has worked with over 600 leading companies including Facebook, BuzzFeed, ESPN, Yahoo!, Apple, Twitter, Fox Sports, Refinery 29, Cars.com, Acxiom, USA TODAY, CBS Digital Media, YuMe, The Wall Street Journal, NBC Universal, MediaMath and The New York Times. For these clients and many others, he’s trained thousands of Internet media and technology sellers through both public and private workshops focusing on sales strategy and digital landscape perspective.

Doug has been a frequent moderator, host and keynote speaker at leading conferences produced by the IAB, AdExchanger, iMedia, PubMatic and AdMonsters. For the past 14 years, he’s hosted Seller Forum, the industry’s only peer‐to‐peer networking and content event just for digital sales leaders. And each week he writes The Drift, a provocative industry blog that directly reaches nearly 5,000 top industry executives and is syndicated and referred to thousands more.

After a 15‐year career in print advertising sales with companies like Hearst and Condé Nast, Doug became advertising director and east coast employee number one for Wired Magazine in 1994, and sold some of the Web’s first ads on the company’s Hot Wired site. He then served as vice president of sales for Firefly Network, a pioneering company in personalization, targeting and community.

Doug was elected to the Board of Directors for the Internet (now “Interactive”) Advertising Bureau in 1997 and managed the development of both the IAB Roadshow (the organization’s first omnibus presentation to marketers) and the IAB Professional Development Series (its first seller training initiative.) In 1999, he received the first IAB Service Award for commitment and contribution to the industry; In 2007 Doug received the “Oldtimers Award” from the Aspen Group, a gathering of top digital agencies; In 2011, ad:tech honored him with its Industry Achievement Award for lifetime service; And in 2016, 212 NYC presented Doug with its Thought Leadership Award Doug’s company, Upstream Group, Inc. is based near his home in Vermont, which he shares with his wife and partner of 29 years, Sharon Richards. They have two grown daughters, Lucy & Madeline. Doug is a grateful beneficiary of public education, and a proud graduate of both Long Beach City College and California State University, Fullerton.

29 January

Troy Young

President
Hearst Magazines Digital Media
Troy Young was named president of Hearst Magazines Digital Media in May 2013. Since then, he has built a continuously growing division that creates and manages the content, technology, operations, product and business development strategies for 21 digital brands in the U.S. with an audience of 180 million unique visitors and 640 million video views.

The portfolio includes Cosmopolitan, ELLE, Good Housekeeping, Harper’s Bazaar and Delish as well as Sweet, a collaboration with Snapchat on its Discover platform, and a partnership with LENNY, a newsletter from GIRLS co-creators Lena Dunham and Jenni Konner. Young also oversees the Magazine division’s international digital business, with a combined audience of 236 million unique visitors across 36 regions.

In 2015, Young was named Adweek’s Magazine Executive of the Year, an honor that recognized him for unifying Hearst’s “print and digital brands into a single, well-oiled machine whose traffic has surged” leading to a 75 percent increase in revenue, and for his development of MediaOS, “a combined CMS, ad sales and data strategy tool for all Hearst properties.” In 2014, Young was inducted to MIN’s Digital Hall of Fame, and in 2013 he was named to the FOLIO 100, a list of the most influential and impactful media professionals of the year. Young was also one of MIN’s Most Intriguing People the same year.

A media executive and entrepreneur with 20 years of experience in digital publishing and advertising, Young was previously president of Say Media. Prior to Say, Young held several executive positions at Omnicom’s digital agency Organic, including the role of chief experience officer, where he advised on strategy and created award-winning work for clients including American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America. He has held numerous advisory roles with digital media, mobile and commerce companies and currently serves on the boards of the Interactive Advertising Bureau (IAB) and Digital Content Next (DCN).

31 January

AppNexus

Principal Sponsor
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.

Media.net

Platinum Sponsor
Media.net is a leading ad tech company with over 800 employees in offices across the globe including New York, Dubai, Mumbai, Los Angeles, and Zurich. Media.net’s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to minimize complexity and maximize value for publishers and marketers. Publisher clients include Forbes, NY Times, WebMD, Meredith, MSN, The Street, Ziff Davis, NY Daily News and many more.

Google

Premier Sponsor
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.

SpotX

Premier Sponsor
SpotX is a video inventory management platform providing premium publishers and broadcasters with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic enablement technology, and other monetization tools, including outstream video ad units and solutions for connected TV. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue.

The company is headquartered in Denver, Colorado, and has offices in New York, San Francisco, London, Sydney, Amsterdam, Stockholm, Hamburg, Belfast, and Singapore. In July 2014, RTL Group acquired a 65% stake in SpotX.

Teads

Premier Sponsor
The inventors of outstream advertising, Teads places video advertisements in content that’s outside of the traditional video stream. Teads’ video formats are view-to-play, skippable from the start, and a bill you only once the ad has been fully completed.

Teads’ partners are the world’s most respected publishers, including Reuters, The Washington Post, Forbes, Slate, and many more. This guarantees advertisers that their video content will be placed within premium, relevant, and brand safe environments.

With 26 offices operating across 18 countries, Teads offers a global video advertising solution, empowering campaigns to reach relevant audiences on both local and global scales.

AOL

Title Sponsor
AOL is a media technology company with a mission to simplify the Internet for consumers and creators by unleashing the world’s best builders of culture and code. As the 4th largest online property in the U.S., with approximately 200 million monthly consumers of its premium brands, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL’s opportunity lies in shaping the future of the digitally connected world for decades to come. Follow us on twitter @AOL_Inc.

Beachfront Media

Title Sponsor
Beachfront Media is the leading video technology company meeting video distribution and monetization needs of publishers and advertisers across platforms. Beachfront possesses a powerful video server-side platform (SSP) to manage premium publisher inventory, combined with OTT solutions which support a suite of premium digital media apps across connected TVs and mobile devices. Beachfront’s mission is to enable awesome video experiences across all platforms and devices, easily, while delivering measurable results. For more information, visit www.beachfrontmedia.com.

C1X

Title Sponsor
Founded in 2014, C1X is an AMT-focused (Advertising - Marketing Technology) company, built to deliver AdTech, MarTech and beyond. It's the only full-stack advertising technology platform in the world with clear differentiation addressing the entire marketing and advertising eco-system in a single architecture.

The C1X offering consist of an SSP, DSP, DMP, Adserver, and Ecommerce solutions, making C1X more than an adtech company. C1X is able to provide Marketing Technology and other advertising solutions using its diverse skill-sets. Data science helps C1X decipher the marketplace by clearly maintaining the promise of accuracy, transparency and ease of use. Core to C1X is a revolutionary header tag bidder and server to server (S2S) support that is embedded with our partners' adservers.

comScore

Title Sponsor
comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.

Digital Remedy

Title Sponsor
Digital Remedy is a growing digital media solutions company leading the tech enabled marketing space. Our unprecedented access delivers performance based innovation and maximizes your business potential through superior customer service, our diverse strategic solution sets and flawless execution. Digital Remedy enables publishers, advertisers and influencers to access the full potential of their digital assets.

Index Exchange

Title Sponsor
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.

Inneractive

Title Sponsor
Inneractive is a leading independent mobile ad exchange focused on powering native and video ads. Our mission is to empower mobile publishers to realize their properties’ full potential by providing powerful technologies for the buying and selling of mobile ads. Inneractive is headquartered in Tel Aviv with offices in San Francisco, New York, London and Beijing.

OpenX

Title Sponsor
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.

At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.

Optimatic

Title Sponsor
Optimatic is the leading programmatic monetization platform for video advertising. Optimatic serves video advertisements through a proprietary programmatic, real time bidding (RTB) platform that utilizes multiple video demand partners to ensure the highest revenue for our publisher partners. World-class publishers utilize Optimatic’s proprietary (RTB) platform to optimize and monetize their video advertising inventory on desktop and mobile platforms.

Founded in 2011, Optimatic is privately owned and based New York City. The Optimatic platform serves over 3 billion monthly video ads on 1,000+ world-class sites.

Oracle Data Cloud

Title Sponsor
Oracle delivers a rich understanding of consumers across both digital and traditional channels based on what they do, what they say, and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.

Smaato

Title Sponsor
Smaato is the leading global real-time mobile advertising platform, connecting 10,000+ advertisers – including 91 of the Top 100 Ad Age brands – with over 90,000 app developers and mobile web publishers. Smaato manages up to 10 billion mobile ad impressions daily and reaches over 1 billion unique mobile users monthly. Founded in 2005 by an experienced international management team, Smaato’s global headquarters are in San Francisco, California, with additional regional headquarters in Hamburg, Germany, Shanghai and Singapore. Learn more at www.smaato.com.

Extreme Reach

VIP Sponsor
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play.

Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish.

Headquartered in Needham, MA, Extreme Reach has offices in 21 cities worldwide.

Fluent

VIP Sponsor
Fluent, LLC, a cogint company (Nasdaq: COGT), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company is headquartered in New York City.

GumGum

VIP Sponsor
As the inventor of in-image advertising, GumGum is the digital marketing platform for the visual web. Our technology unlocks the value of connected images, and delivers highly visible campaigns and rich insights to marketers. Reaching over 400 million visitors as they view images and content across more than 2,000 premium publishers, GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers.

Integral Ad Science (IAS)

VIP Sponsor
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital's impact on consumer actions.

Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.

Krux

VIP Sponsor
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.

LiveRamp

VIP Sponsor
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, providing the foundation for true omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing and ultimately allow consumers to better connect with the brands and products they love.

Moat

VIP Sponsor
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit www.moat.com.

Nativo

VIP Sponsor
Nativo is a technology platform for brands and publishers to scale and automate native ads. For brands, Nativo is the ultimate content advertising platform combining automation and insights with high quality reach. For publishers, Nativo provides a complete native technology stack that simplifies selling, deploying, and optimizing native across sites and devices.

Nielsen

VIP Sponsor
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.

PubMatic

VIP Sponsor
PubMatic is the automation solutions company for an open digital media industry. Featuring the leading omni-channel revenue automation platform for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing nearly one trillion ad impressions per month, PubMatic has created a global infrastructure to activate meaningful connections between consumers, content and brands. Since 2006, PubMatic’s focus on data and technology innovation has fueled the growth of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 11 offices and six data centers worldwide.

Redbooks

VIP Sponsor
REDBOOKS is the authoritative sales intelligence platform for the media and marketing industry. With the RB platform, sales teams prospect smarter – with deep intel on all the key buyers, decision makers and influencers in our industry. You’ll experience:

  • Lift in appointments set – e.g. PBS sees 200% lift in appointments set with RB intel
  • Reduction in sales research time saved (or avoided) – e.g. Domo saves 60% of research time using REDBOOKS
  • Increase in sales – e.g. Fandango closes 30% of their business from prospects identified from REDBOOKS

Tremor Video

VIP Sponsor
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.

VertaMedia

VIP Sponsor
VertaMedia is an award-winning video supply-side platform (SSP) designed to facilitate the balance between video ad buyers and sellers, by supplying them with extensive technology and dedicated services. The SSP technology offers publishers an out of the box white-label solution for efficient inventory management, access to a marketplace with 100+ demand side partners for profitable ad serving and the one of a kind VertaMedia Intelli algorithm that ensures publishers effective yield optimization. Within its seven years on the market the company has grown to become one of the most trusted partners for thousands of online publishers.

Yahoo

VIP Sponsor
Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world –– on mobile or desktop. Yahoo creates value for advertisers with a streamlined, simple advertising technology stack that leverages Yahoo’s data, content, and technology to connect advertisers with their target audiences.

Beeswax

Supporting Sponsor
Beeswax delivers transparency and control to real-time bidding. The world’s most advanced programmatic advertisers use our Bidder-as-a-ServiceTM platform to harness the power of first party data and bidding intelligence with 100% transparency. Unlike traditional DSPs, Beeswax is the only company that provides customers with robust APIs to build and customize real-time bidding algorithms and models to leverage their own data, algorithms, and intellectual property.

Blast PR

Supporting Sponsor
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.

The Digital Advertising Alliance

Supporting Sponsor
The Digital Advertising Alliance Self-Regulatory Program (www.youradchoices.com and www.digitaladvertisingalliance.org) was launched in 2010 by the Digital Advertising Alliance (DAA), a consortium of the nation’s largest media and marketing associations including the 4A’s [American Association of Advertising Agencies], the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Data & Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI), with the advice of the Council of Better Business Bureaus (CBBB). These associations and their thousands of members are committed to developing effective self-regulatory solutions to consumer choice for online data.

dmexco

Supporting Sponsor
dmexco is the global business and innovation platform of the digital economy. It connects the real economy with visionary trends and defines the commercial potential of tomorrow. Within a few years, dmexco has developed into the pioneer of the digital transformation.

Today it is the engine of growth that is driving the global digiconomy forward by means of direct business deals, valuable new contacts, the evaluation of business ideas, new standards for the digital economy, maximum value creation, and concrete added value. dmexco — the leading global trade fair and conference of the digiconomy in Cologne, September 13 &14, 2017.

MediaLink

Supporting Sponsor
MediaLink occupies the epicenter of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities they need to shape innovative go-to-market strategies. Unlike any other company in the strategic advisory space, MediaLink not only advises, but importantly helps companies execute to realize their optimal positioning, marketplace visibility, talent, content, organizational design and M&A. Its clients include Fortune 500 companies across the media/marketing/advertising, technology, and entertainment landscape, as well as private equity and venture capital firms. Founded in 2003 by Michael E. Kassan, MediaLink employs 150+ professionals in New York, Chicago, Los Angeles and San Francisco.

RhythmOne

Supporting Sponsor
RhythmOne is an online advertising company that connects digital audiences with brands through premium content across devices. RhythmOne’s mission is to maximize return on spend by providing the most efficient and effective marketplace for digital advertising. Our programmatic advertising solutions span connected devices and leverage all commercial ad formats – including video, rich media, display and native.

We focus on:

  • Maximizing return on spend for advertisers and brands
  • Maintaining one of the largest, most brand-safe supply footprints in the industry
  • Optimizing publishers’ ability to monetize their audiences and content
  • Distributing and re-monetizing content assets to an extended audience footprint

Adweek

Media Partner
With $1.3 trillion in annual spending and rising, the global media industry is more influential than ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media. Adweek covers all the aspects of the modern communications business—from advertising, media buying and brand building to content, social networks and digital strategies – with its weekly magazine and cutting-edge web destination.

IAB

Event Organizer
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

For a complete list of IAB Members as well as the Councils, Committees and Working Groups who are actively shaping the interactive industry, please visit the IAB Member Center.

Integral Ad Science

Transparent, efficient, and universal: making the case for open sourcing software

With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the market challenges and identify what it would take to deliver third-party verification at scale for their customers and partners. In opening a dialogue across the digital advertising community, IAS learned that the best solution was to open source their proprietary software. This report delves into the market challenges of measuring viewability in-app and the advantages of open sourcing for the industry. View Now.

Nielsen

The Nielsen Total Audience Report

The current state of the media universe presents a bounty of boundless choice to today’s consumer. Like the cosmos, which is contemplated much in current times, the proliferation of devices and the abundance of media choices is presenting endless options for the consumer and endless challenges and opportunities for the marketer. Nielsen is reaching new frontiers by totaling up audiences across devices and burgeoning viewing platforms. Consumer engagement is reaching new heights. Nielsen's Media Universe infographic looks at comparable metrics across devices based on weekly reach. View now.

Registration Opens - Sponsored by PubMatic

12:00 PM 08:00 PM Great Hall Foyer

Sponsored by


Kick-Off Networking Happy Hour Sponsored by Teads

04:00 PM 05:00 PM Great Hall Foyer

Sponsored by

Chairman’s Welcome and Service Excellence Awards

05:00 PM 05:30 PM Great Hall

The incoming IAB Chairman shares insights about where the industry is headed in 2017 and then recognizes IAB members who have demonstrated strong leadership and contributed exceptional service over the last year.

Better Advertising Enabled by Media Transparency

05:30 PM 06:00 PM Great Hall

Learn how the world’s largest advertiser continues to raise the bar on creativity to develop advertising that’s a force for growth and good, and the steps P&G is taking to build a transparent media supply chain as an enabler. Over the last several years, Marc Pritchard has been reinforcing the importance of creativity in brand building, challenging the creative community to elevate its craft to create the very best advertising quality in the world that’s good for brands and makes our industry a positive economic and social force. As ANA Chair, Marc has called for a transparent media supply chain to enable marketers and agencies to get the time and money to invest in better advertising to drive growth and good. In this keynote, Marc discusses the imperative of achieving the highest standards of creativity on our brands, enabled by practical steps to clean up the Media supply chain so we can all focus on our craft, and grow.

Speakers

The Soul of the Seller: Engagement and Performance in Today’s Market

06:00 PM 06:15 PM Great Hall

It’s been said that sellers represent some of the most expensive talent in which a digital publisher or tech provider will invest. But which management practices and cultural qualities will truly engage, motivate, and – ultimately – retain your best sales talent? If you said higher salaries and more generous commissions, you may be missing some key information.

Upstream Group CEO Doug Weaver talks to hundreds of sellers every year, and in this provocative presentation he shares some surprising steps that every CEO and CRO can take to truly connect with, and keep, top sellers.

Speakers

Sales Excellence Awards

06:15 PM 06:30 PM Great Hall

Each year, the ad buying community recognizes the individuals, teams and organizations that have demonstrated the highest levels of customer service, knowledge, and innovation in internet advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do.

Platforms, Engagement, News, and the Future of Democracy

06:30 PM 07:00 PM Great Hall

Speakers

Town Hall: The Digital Industry & Civic Responsibility: Our Role in Fake News, Fraud, and Compliance

07:00 PM 07:30 PM Great Hall

Speakers

Welcome Reception Sponsored by Media.net

07:30 PM 09:30 PM Great Hall

Sponsored by

Morning Spin with iDiverse: Sponsor a Student and Support Diversity in the Industry

06:30 AM 07:30 AM Diplomat Landings

Put a positive spin on your day while working up a sweat and supporting diversity and inclusion. The IAB Education Foundation has launched a dedicated initiative, called iDiverse, to increase racial, gender, economic, and cultural diversity in the digital advertising industry.

Our marquee program teaches the core fundamentals of digital advertising and prepares a diverse group of students for jobs in the industry. The entry fee per bike, or per class participant, is $500 and goes directly toward the cost of sponsoring a student currently enrolled in our programs. Class will be followed by a delicious and nutritious grab-and-go breakfast. Space is limited.

Contact Diana Braithwaite at diana.braithwaite@iab.com to register.


IAB Co-Chair Leadership Committee & Mobile Center of Excellence Breakfast (Closed Session) – By Invitation Only

07:45 AM 09:00 AM

Networking Breakfast

08:00 AM 09:00 AM Great Hall Foyer

Registration Opens - Sponsored by PubMatic

08:00 AM 09:00 AM Great Hall Foyer

Sponsored by

Opening Remarks

09:00 AM 09:30 AM Great Hall

Speakers

What’s Next for Verizon?

09:30 AM 10:00 AM Great Hall

The competitive landscape and pace of change is reshaping how companies like Verizon compete for growth. Marni Walden will talk about how Verizon is investing in opportunities to grow a diverse portfolio of new products and emerging businesses beyond its traditional roots.

Speakers

The Evolution of Digital Storytelling

10:00 AM 10:30 AM Great Hall

New storytelling tools and immersive experiences like live video are changing the way people see and interact with your content on social platforms – and opening up new opportunities for monetization. Dan Rose highlights some of the trends on the horizon for 2017, and how Facebook is working with publishers and advertisers to help them take advantage of the opportunities.

Speakers

The Future of Live Video

10:30 AM 11:00 AM Great Hall

While some people think the future of television will be all short clips and on-demand dramas and comedies from Netflix, Jon Steinberg explains how live television as we know it is about to change more dramatically than the shift from print to web.

Speakers

Coalition for Better Ads

11:00 AM 11:20 AM Great Hall

Formed by leading international companies and trade associations involved in digital media, the Coalition for Better Ads is focused on bringing data-driven processes to the development and implementation of online advertising standards that specifically address consumer expectations. Ensuring that this direction and IAB guidance remain synchronized is important to providing clarity in compliance to the industry. Join Alanna Gombert and key stakeholders to discuss the path to collaboration.

Speakers

Networking Break Sponsored by Digital Remedy

11:20 AM 12:00 PM Great Hall Foyer

Sponsored by

IAB Annual Town Halls: Setting the 2017 Agenda

12:00 PM 01:15 PM

Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.

Join your peers in one of five town halls, each one focusing on a major practical issue that is affecting the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, it will help chart the path to overcome them.
Parallel Session

Selling User Experience

12:00 PM 01:15 PM Diplomat 1 and 2, 2nd Floor

What are best strategies for competing for consumer attention?

Moderators

  • Jim Daily, President, Teads
  • Alanna Gombert, Senior Vice President, Senior Vice President, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab
  • Jonah Goodhart, Chief Executive Officer, Moat

Provocateurs

  • Joe Barone, Managing Director, Digital Ad Operations, GroupM
  • Andrew Gorenstein, President of Sales & Partnerships, About.com
  • Jed Hartman, Chief Revenue Officer, The Washington Post
  • Doug Weaver, Founder and CEO, Upstream Group, Inc.
  • Kinsey Wilson, Editor for Innovation and Strategy & Executive VP, Product and Technology, The New York Times

Sponsored by

Parallel Session

Maximizing Revenue in an On-Demand World

12:00 PM 01:15 PM Diplomat 3, 2nd Floor

What are best strategies for cross-platform and app monetization?

Moderators

  • Susan Borst, Deputy Director, Mobile, IAB
  • Malcolm CasSelle, CTO & President, New Ventures, tronc, Inc. (formerly Tribune Publishing)
  • Terrence Coles, General Manager, Americas, Smaato

Provocateurs

  • Pete Chelala, Vice President, Video & Mobile Partner Solutions, Viacom
  • Richy Glassberg, Chief Executive Officer, Medialets
  • Mark Howard, Chief Revenue Officer, Forbes
  • Steve Suthiana, Global Head, Digital Media and Operations, Fast Company and Inc.
  • David Wigder, Head of insights, Performance and Data Strategy, Flipboard

Sponsored by

Parallel Session

The Future of Header Bidding

12:00 PM 01:15 PM Regency 1, 2nd Floor

How has the technology matured, and what is to come?

Moderators

  • Benjamin Dick, Director, Data & Ad Effectiveness, IAB
  • Doug Lauretano, Senior Vice President & General Manager, Media.net
  • Jason White, Senior Vice President & General Manager, Global Programmatic Revenue, CBS Interactive

Provocateurs

  • Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company
  • Achir Kalra, Senior Vice President Revenue Operations & Strategy Planning, Forbes Media
  • Jason Rosenbaum, Vice President, Strategic Pricing and Yield Management, WebMD
  • Tom Shields, Chief Strategy Officer, AppNexus

Sponsored by
Parallel Session

The Convergence of Digital Video and TV

12:00 PM 01:00 PM Regency 2, 2nd Floor

How are traditional TV, OTT, and digital video advertising players adapting to monetize the savvy, “skinny” media consumer?

Moderators

  • Sean Buckley, Senior Vice President, Global Revenue, SpotX
  • Eric John, Senior Director, Mobile & Video, IAB
  • Scott Rosenberg, Vice President Advertising & Audience Development, Roku

Provocateurs

  • Tal Chalozin, Co-Founder & CTO, Innovid
  • Allen Duan, Senior Vice President, Corporate Technology, Hearst
  • Carl Fremont, Global Chief Digital Officer, MEC Global
  • Julian Zilberbrand, Executive Vice President, Audience Science, Viacom Media Networks

Sponsored by
Parallel Session

Attribution and Identity

12:00 PM 01:15 PM Regency 3, 2nd Floor

How do we advance attribution practices and what supporting role could industry-wide audience identity services play?

Moderators

  • Dennis Buchheim, Senior Vice President, Data and Ad Effectiveness, IAB, and General Manager, IAB Data Center of Excellence
  • David Kohl, Cross-Device ID Program Leader, DMA and Chief Executive Officer, Morgan Digital Ventures

Provocateurs

  • Denise Colella, Senior Vice President, Advanced Advertising Products and Strategy, NBCUniversal
  • Konrad Feldman, Chief Executive Officer, Quantcast
  • Judith Hammerman, Vice President, Global Data Commercialization, Time Inc.
  • Matt Minoff, Chief Digital Officer, Meredith
  • Jordan Mitchell, Founder and CEO, DigiTrust
  • David Murnick, Executive Vice President, Digital Operations and Tech, Dentsu Aegis

Networking Lunch

01:15 PM 02:30 PM Great Hall 3, 3rd Floor

Building a Better, Open Web

02:30 PM 03:00 PM Great Hall

At a time when mobile content consumption is increasingly taking place inside walled gardens, publishers need open solutions that make it easy to build, distribute, and monetize content in as many places as possible. The AMP Project was launched with the vision of building a better web and offers open source solutions for delivering fast and beautiful mobile web experiences. While the industry continues to discuss mobile publishing formats and standards, the project has made headway on providing open solutions for faster, better advertising. Join Richard Gingras as he shares the progress the initiative has made over the last 15 months, the impact to key publisher metrics, the future of advertising with AMP, and the roadmap for the project’s future.

Speakers

Getting to “Next” Now

03:00 PM 03:30 PM Great Hall

If 2016 was defined by complexity in ad formats, platforms, measurement, and models, how can we shift from distraction to action in 2017? This talk takes a closer look at what publishers, agencies, and marketers need to address for success in an addressable future.

Speakers

Networking Break Sponsored by Digital Remedy

03:30 PM 04:30 PM Great Hall Foyer

Sponsored by

IAB Annual Town Halls: Round 2

04:30 PM 05:45 PM

Parallel Session

Selling User Experience

04:30 PM 05:45 PM Diplomat 1 and 2, 2nd Floor

What are best strategies for competing for consumer attention?

Moderators

  • Jim Daily, President, Teads
  • Alanna Gombert, Senior Vice President, Senior Vice President, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab
  • Jonah Goodhart, Chief Executive Officer, Moat

Provocateurs

  • Joe Barone, Managing Director, Digital Ad Operations, GroupM
  • Andrew Gorenstein, President of Sales & Partnerships, About.com
  • Jed Hartman, Chief Revenue Officer, The Washington Post
  • Doug Weaver, Founder and CEO, Upstream Group, Inc.
  • Kinsey Wilson, Editor for Innovation and Strategy & Executive VP, Product and Technology, The New York Times

Sponsored by
Parallel Session

Maximizing Revenue in an On-Demand World

04:30 PM 05:45 PM Diplomat 3, 2nd Floor

What are best strategies for cross-platform and app monetization?

Moderators

  • Susan Borst, Deputy Director, Mobile, IAB
  • Malcolm CasSelle, CTO & President, New Ventures, tronc, Inc. (formerly Tribune Publishing)
  • Terrence Coles, General Manager, Americas, Smaato

Provocateurs

  • Pete Chelala, Vice President, Video & Mobile Partner Solutions, Viacom
  • Richy Glassberg, Chief Executive Officer, Medialets
  • Mark Howard, Chief Revenue Officer, Forbes
  • Steve Suthiana, Global Head, Digital Media and Operations, Fast Company and Inc.
  • David Wigder, Head of insights, Performance and Data Strategy, Flipboard

Sponsored by

Parallel Session

The Future of Header Bidding

04:30 PM 05:45 PM Regency 1, 2nd Floor

How has the technology matured, and what is to come?

Moderators

  • Benjamin Dick, Director, Data & Ad Effectiveness, IAB
  • Doug Lauretano, Senior Vice President & General Manager, Media.net
  • Jason White, Senior Vice President & General Manager, Global Programmatic Revenue, CBS Interactive

Provocateurs

  • Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company
  • Achir Kalra, Senior Vice President Revenue Operations & Strategy Planning, Forbes Media
  • Jason Rosenbaum, Vice President, Strategic Pricing and Yield Management, WebMD
  • Tom Shields, Chief Strategy Officer, AppNexus

Sponsored by
Parallel Session

The Convergence of Digital Video and TV

04:30 PM 05:45 PM Regency 2, 2nd Floor

How are traditional TV, OTT, and digital video advertising players adapting to monetize the savvy, “skinny” media consumer?

Moderators

  • Sean Buckley, Chief Revenue Officer, SpotX
  • Scott Rosenberg, Vice President Advertising & Audience Development, Roku
  • Maggie Zhang, Senior Director Digital Video Research, IAB

Provocateurs

  • Tal Chalozin, Co-Founder & CTO, Innovid
  • Allen Duan, Senior Vice President, Corporate Technology, Hearst
  • Carl Fremont, Global Chief Digital Officer, MEC Global
  • Julian Zilberbrand, Executive Vice President, Audience Science, Viacom Media Networks

Sponsored by
Parallel Session

Attribution and Identity

04:30 PM 05:45 PM Regency 3, 2nd Floor

How do we advance attribution practices and what supporting role could industry-wide audience identity services play?

Moderator

  • Dennis Buchheim, Senior Vice President, Data and Ad Effectiveness, IAB, and General Manager, IAB Data Center of Excellence
  • David Kohl, Cross-Device ID Program Leader, DMA and Chief Executive Officer, Morgan Digital Ventures

Provocateurs

  • Denise Colella, Senior Vice President, Advanced Advertising Products and Strategy, NBCUniversal
  • Konrad Feldman, Chief Executive Officer, Quantcast
  • Matt Minoff, Chief Digital Officer, Meredith
  • Jordan Mitchell, Founder and CEO, DigiTrust
  • David Murnick, Executive Vice President, Digital Operations and Tech, Dentsu Aegis

Networking Cocktail Reception Sponsored by comScore

05:45 PM 06:45 PM Portico via walkway

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Networking Dinner

06:45 PM 09:00 PM Portico via walkway

Join us for a networking dinner at The Diplomat’s Portico restaurant.

Registration Opens - Sponsored by PubMatic

08:00 AM 09:00 AM Great Hall Foyer

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Networking Breakfast

08:00 AM 09:00 AM Great Hall Foyer

IAB International Session (Closed Session) – By Invitation Only

08:00 AM 09:00 AM

General Session Reconvenes

09:00 AM 09:15 AM Great Hall

Taking Control of Your Story

09:15 AM 09:45 AM Great Hall

In a time of mass advertising, Mazda has taken it on itself to find ways to tell its story—to make sure the world not only understands Mazda’s past, built on the never-stop-challenging spirit of the Japanese people, but also understands how the company is poised to reinvent itself toward a bright future. Today Mazda is clear on its purpose as a car company, to bring smiles to people and brighten their everyday lives.

Speakers

The New Media War: Content Companies in a Social Platform Era

09:45 AM 10:15 AM Great Hall

The battle between content and distribution is as old as media itself. Hear how a storied media conglomerate is navigating new realities, challenging orthodoxies, and making digital work.

Speakers

Universal ID for the Connected World: Pipe Dream, Moon Shot, or Savior?

10:15 AM 10:45 AM Great Hall

It’s the holy grail: to have one, universal ID to connect people, places, and things. Every brand’s dream to have—but a nightmare to build. As everything becomes connected, it’s only getting harder to truly have a unified view of your customers. With identity becoming mission-critical to marketers, understanding and navigating privacy becomes even more important. Venkat Achanta and Becky Burr discuss the rise of connection science, as well as the opportunities for, and challenges with, building a universal ID for the connected world.

Speakers

The Ad Tech Renaissance

10:45 AM 11:15 AM Great Hall

Independent publishers aren’t reaping the benefits of their creative output as much as they could. If that remains the status quo, it has the potential to imperil the open internet. How can publishers retake control of their destiny? Learn why 2017 is the year when publishers will fight back.

Speakers

The Platform Shift to Mobile

11:15 AM 11:45 AM Great Hall

Mobile is changing how people create and consume content. It is also dramatically changing people’s attention spans. This session takes a deeper look at new ways of creating content and delivering messages to broader audiences in this changing landscape.

Speakers

Closing Remarks

11:45 AM 12:00 PM Great Hall

Speakers

Departure Lounge Sponsored by Tremor Video

12:00 PM 02:00 PM Great Hall Foyer

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Annual Leadership Meeting Golf Outing (By Invitation Only)

12:00 PM 07:00 PM

Separate Registration Required. Please register here.

12:00 PM – Registration and warm up
12:30 PM – Lunch (optional)
1:00 PM – Tee off (shotgun start)
6:00 PM – Cocktail hour
7:00 PM – Dinner and awards

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